AI SEO

Become the source AI search cites.

Google now answers many questions with an AI Overview and names a few sources beside it. GetTopQuestions shows what people ask, which questions no page really answers, and which sites the AI cites, including yours.

What changed

The answer now comes before the links.

Search used to be ten blue links. Now an AI-written answer sits on top of them, and it decides which few sites get named.

32 / 32

People Also Ask answers with AI

In a sample we pulled while building this product, every one of 32 expanded People Also Ask answers was an AI Overview, not a quote from a page.

13 / 16

The AI names its sources

On a teeth-whitening topic, Google's AI Overview cited sources for 13 of the 16 questions we checked. Those few links are the new front page.

Above #1

Rank tracking can't see it

A rank tracker reports your position in the list. It does not tell you whether the answer above the list names you, and that answer is what people read first.

What GetTopQuestions measures

From one keyword to a list of openings.

Three things, read from the same Google results, shown side by side for every question in the tree.

  1. What people ask

    One search opens Google's People Also Ask chain: about 15 questions, five levels deep, in the country and language you choose.

  2. Which questions nobody answers

    We read the search results behind a question and count the pages that genuinely target it. Few or none is a gap: a question you can own. Every verdict shows its evidence.

  3. Who the AI cites, and whether it's you

    Each checked question lists the sites Google's AI Overview cites. Enter your domain to see where you are named, and where a competitor is instead.

teeth whiteningExample
Do dentists recommend teeth whitening?UnansweredAI 4
What whitens teeth fastest?Barely answeredAI 6
How much does teeth whitening cost?Well answeredAI 5 · you
Illustrative. A real result lists every page we read and every site the AI cites.

A playbook for AI search.

Four steps, repeated. The tree tells you where to start; searching again tells you whether it worked.

  1. Search your topic

    Start with the words your customers use. One search is one credit, and the AI Overview sources come with it.

  2. Pick the gaps

    Sort the table by pages targeting each question. Fewest first is where an answer is missing.

  3. Check who the AI cites

    Enter your domain. Questions where the AI names a competitor and not you are your second list.

  4. Write the answer, then search again

    Publish a page that answers the question directly, then run the search again. Every result is dated, so you can compare.

Writing for AI answers

What makes a page easy to cite.

Nobody outside Google knows exactly how AI Overview picks its sources. These habits make an answer easy to find, quote and trust, which is good for human readers either way.

Answer in the first sentence

Put the direct answer right under the heading, then explain. An answer buried in the fourth paragraph is hard to quote.

Use the question as the heading

Phrase headings the way people ask. It is how the question already appears in People Also Ask.

One question, one section

Give each question its own clearly bounded section, so a passage still makes sense when it is lifted out alone.

Cover the follow-ups

The tree shows what people ask next. Answering a question's children makes your page the complete source, not one of many.

Show your evidence

Numbers, named sources and a named author. A specific claim is easier to trust than a general one.

Keep it dated and current

Show when the page was last updated, and revisit it when the questions in your tree change.

Plainly stated

What we don't claim.

AI search is new, and many tools in it sell certainty nobody has. This is exactly what GetTopQuestions measures, and what it doesn't.

  • Google only, for now

    We read Google's AI Overview. ChatGPT, Claude and Perplexity are not measured, and nobody can sell you their real prompt volumes.

  • A snapshot, not live

    Every result carries the time it was fetched. Google's results move; search again to refresh.

  • The gap verdict is an estimate

    It is computed from the pages we read and it will sometimes be wrong. The evidence is always shown, and you can mark any verdict right or wrong.

  • No guaranteed citations

    Nobody can promise an AI will cite you. We show where the opening is; the answer is yours to write.

AI SEO, briefly

What is AI SEO?

AI SEO, also called GEO (generative engine optimization) or AEO (answer engine optimization), is the work of getting your content used and cited in AI-written answers such as Google's AI Overview, not only ranked in the links below them.

Is AI SEO different from regular SEO?

It builds on it. AI answers draw on pages search engines can already find, so crawlability and quality still matter. What changes is the target: a clear, quotable answer to a specific question, rather than a page that ranks for a keyword.

Which AI engines does GetTopQuestions track?

Google's AI Overview, read from the same search results we use to find gaps. Other assistants are not tracked today.

How does GetTopQuestions decide a question is a gap?

For each question we fetch the search results and compare every page against the question, then count the pages that genuinely target it. Few or none means a gap. It is an estimate, and the pages behind it are always shown.

What does it cost?

Every search is one credit, and the AI Overview sources come with it at no extra cost. Reopening a result you already have is free.

Find the questions AI answers without you.

Search a topic and see the gaps, and the sites the AI cites, in one view.